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Swott Analysis Paper And Table

SWOTT Analysis Paper and Table
Angela D. Nicol
University of Phoenix

Scents & Things is relaxation therapies store that supplies customer’s with all the necessary tools and techniques to do at home relaxation therapy. The stores offers a wide range of products which include at home salon services like cellulite, body, an cosmetic treatments, reflexology, aromatherapy, candles and perfume blending. All products focus on the achievement of obtaining a healthy balance of mind, body, and spirit. With the use of these products customers who are experiencing the feeling of being stressed from their busy jobs, schoolwork, and personal activities can find the healthy balance and achieve overall relaxation. This paper will explain how a company will conduct a SWOTT analysis, the internal and external analysis of Scents & Things in relation to the company’s forces and trends which are; Economic, Legal/Regulatory, Technological, Innovation, Strategy, Structure, Resources, and Culture. The paper will also identify one primary strength, weakness, opportunity, threat and trend if possible for each factor. At the end of the paper a SWOTT Analysis chart will summarize the findings of the forces and factors in relation to Scents & Things.
SWOTT Analysis
In order for Scents & Things to conduct and carry out a SWOTT Analysis the company needs to answer the following questions adequately about the company’s strengths; what are the advantages, resources, strengths in the market, and what does the company do better than the competition. When the company looks at its strengths is needs to do it from an internal and external perspective making sure that the company is assessing the customer’s views as well as the competitions. Once the strengths are located for the company the next step is to define any weaknesses that the company may have. When doing a weakness assessment the company needs to ask what can be improved, avoided, and what do others see as the company’s chief...