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Swot

Apricot Dance and fitness studio is considered a successful center located in Crewe. Rachel and her husband Andrew run the center and seem to have to review many aspects of the business in order to make it successful. The center has many advantages that should be utilized in order to be able to survive in the market place which can be done by looking at internal and external factors affecting the company in the form of a SWOT analysis. A strategic plan will also help in examining the major future prospects and plans that

SWOT analysis of Apricot Dance and Fitness studio:

When examining the SWOT analysis of a business, we should realize that it is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business. It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

SWOT analysis groups key pieces of information into two main categories:
• Internal factors – The strengths and weaknesses internal to the organization.
• External factors – The opportunities and threats presented by the external environment to the organization.
SWOT means the following:
❖ Strengths: attributes of the organization that are helpful to achieving the objective.
❖ Weaknesses: attributes of the organization that are harmful to achieving the objective.
❖ Opportunities: external conditions that are helpful to achieving the objective.
❖ Threats: external conditions which could do damage to the business's performance.
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include...