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swot analysis SWOT analysis method and examples, with free SWOT template The SWOT analysis is an extremely useful tool for understanding and decision-making for
Swot Analysis SWOT analysis From Wikipedia, the free encyclopedia Jump to: navigation, search SWOT Analysis, is a strategic planning tool used to evaluate the Strengths,
Swot Analysis Strategic and Creative Use of S.W.O.T Analysis [edit] Strategic Use: Orienting SWOTs to An Objective Illustrative diagram of SWOT analysisIf SWOT analysis
SWOT-analysis SWOT analysis From Wikipedia, the free encyclopedia Jump to: navigation, search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths,
Using SWOT Analysis to Formulate Strategy Using SWOT Analysis to Formulate Strategy SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses,
Submitted by cmgdxgn on July 5, 2005
Category: Business
Words: 656 | Pages: 3
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Situation Analysis (SWOT Analysis)
The following SWOT analysis captures the strengths and weakness within Dragon Biotech and the opportunities and threats that exist in our environment. This analysis highlights areas to be leveraged and points out where we must improve within the firm and within our industry and market.
As we look at our SWOT analysis to follow, we are in a sustainable overall position, we have strengths to balance our weaknesses, and particularly our knowledge of where we are heading for and what our customers need. We also have some attractive opportunities. However, we have a weakness in competiting against price-oriented competition from both local and international brand names.
Strengths:
Dragon Biotech's strengths include:
Ø Strong business model embracing both generic and proprietary drug development.
Ø Proven proprietary technology platform that outperforms competitors' methods.
Ø Solid financial position with established cash flow.
Ø Flagship product, EPO, achieved remarkable revenue growth in a US$4,8 billion market.
Ø Unique marketing strategy to penetrate geographic areas with quick drug approvals.
Ø Experienced well-connected management team and board of directors.
Ø Captured 30% of EPO market share in china, endorsed by Chinese medical Assn. For superior quality EPO.
Weaknesses:
Ø Over dependence on EPO and therefore, a lack of diversification in our revenue sources.
Ø Our EPO price is a high-end product, and this limits its sales volume. Most patients in China are from suburban or rural areas. They have huge demand for EPO, but they couldn't afford it.
Ø China's new reimbursement policy requires people to pay part of their drug bills, which were previously, all covered by the government. Due to EPO's relatively high price, the new policy will reduce the consumption of EPO.
Ø...
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