OPPapers.com

Swot Wal-Mart

Executive Summary

Wal-Mart, it's everywhere you go these days no matter the locality in which one lives.   Then again, would you expect anything less from the most dominant player in the retail industry?   One, in which is the largest employer in the United State at a staggering 1.6 million employees. As is the case with any company, Wal-Mart has its own distinctive strengths, weaknesses, opportunities, and threats.   With Wal-Mart being the dominate power it is, they have created a bulls-eye on them for public criticism.   Because of this, Wal-Mart's main objective should be to improve its public image.   It can do this by putting forth an action to resolve its negatives in its labor, litigation, and quality aspects of its company.   By offering more competitive wages/benefits packages and cleaning up its legal issues with its employees coupled along with providing better quality products Wal-Mart will intensify there case in being the dominant retailer for years to come.  


Strengths
Wal-Mart has multiple strengths which is evident to its incredible success.   There main strength, which can be seen throughout there stores, is the concept of "low costs."   The creator of Wal-Mart, Sam Walton, instilled the concept of only marking up products 30% when in reality they could have reaped rewards if for not keeping it at that low of a percent.   Low prices for the products they sell aren't the only aspect of Wal-Mart that plays a prominent role in its development of being a strength.   Low costs are a strategy implemented by Wal-Mart that can be seen in the wages/benefits offered to its employees and by keeping its overhead as low as possible.  
Wal-Mart employees are under paid compared to that of rival employers.   An example of this compares Cosco, a rival of Wal-Mart, paying there employers an average wage of $16/hr compared to $12.28 to that of Wal-Mart's.   Not only are the wages they pay are less competitive, but employers spent anywhere from 8-13% higher than...