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Swot of Microsoft

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Swot of Microsoft
|Strengths |Opportunities |
|High Brand Identity |Interest Rate Decline |
|Large Geographic Scope |Growing International Market |
|Worldwide operational centers |Expected growth in GDP |
|Product Diversification |Shifts in consumer preferences and emergence of internet |
|Large Market Share |Growth in Business Population Size |
|Talented leaders and employees |Intellectual Property Rights and TRIPS Agreement |
|Large Investments in Research and Development |Economic Espionage Act |
|Increased Innovation | |
|Strong Financial Standing | |
|World’s largest research organization | |
|Low Debt | |
|Weaknesses |Threats |
|Poor Customer Service |Business Capital Spending
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