OPPapers.com Essay Index >> Business >> Swot Analysis Of Ryanair
We have many free term papers and essays on Swot Analysis Of Ryanair. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Swot Analysis Of Ryanair. 2. Procedure The research for this report, which is focused
on a SWAT analysis on Ryanair, was fully based on internet web sites. ...
... 7 7. Recommendations 7 8. References 9 9. Appendices Tables 1.SWOT Analysis 2.
Ansoff’s ... Ryanair and Easyjet are the market leaders for LCAs and due to their ...
... Direct Ski SWOT Analysis Strengths · Direct Ski has achieved cost competitiveness
by ... in national and regional press titles Threats · Ryanair – in business ...
... Through use of a SWOT analysis, we have identified the threats and internal weaknesses
that Ryanair may face now and potentially in the future. ...
... Finally, a SWOT analysis will be carried out to assess the extent to which
Ryanair’s strategies are suitable to what is happening in its task environment. ...
Submitted by edsciorilli on March 23, 2008
Category: Business
Words: 2202 | Pages: 9
Views: 901
Popularity Rank: 6,696
Average Member Grade: N/A (Add a Comment / Grade this Paper)
2. Procedure
The research for this report, which is focused on a S.W.A.T. analysis on Ryanair, was fully based on internet web sites. For full information, refer to the bibliography at the end of he report.
3. Findings
3.1 Strengths
a. Leadership in the low-cost sector
• “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair).
As a matter of fact Ryanair is currently the largest low-cost company on the market with 12 European bases, a fleet of over 250 aircrafts and more than 2700 employees.
Moreover the company provides frequent point-to-point services which allows them to avoid costs of services for connecting passengers, costs of baggage transfer and costs of transit passenger assistance.
In addition their cost-leadership strategy is based on the intention to overtake competitors by minimizing any cost in order to provide a same service but at a lower price.
b. Low costs
• “Ryanair’s operating costs are among the lowest of any European scheduled passenger airline”(Ryanair). In fact the company focuses and try to control and reduce the four considered major costs for a passenger airline, which include aircraft equipment, personnel productivity, customer service and airport access and handling.
b.1. Aircraft equipment costs
• The initial company’s strategy to contain the aircraft equipment costs was to purchase a single model( Boeing 737-200A) of used aircrafts between 11 and 17 years of life . However in the late 1990’s there was a significant drop down of the availability of such aircrafts on the market. As a consequence the company decided to start purchasing brand new aircrafts( Boeing 737-800) increasing in this way not only their fleet but also their costs. As a solution...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!