Swot analysis of Tata motors
Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors.
Strength:
Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world market. motors is world’s 7th largest Bus manufacturing and 8th largest truck manufacturing company. Robust Market position: Tata motors has a strong market position in international market .Tata is the first Indian automobile company which was in the New York stock exchange.it is the leader in producing commercial and passenger vehicle segment. Tata Motors holds a share of 16.6% of the overall Indian four-wheeler automotive vehicle industry. In the Indian commercial vehicle segment, the company holds a market share of 54.1%. In the Indian medium and heavy commercial vehicles segment, the company holds a market share of 54.9%. In addition, in the passenger vehicle market, the company holds a market share at 5.8%, with a market share of 10.7% in the compact segment, 1.6% in the mid-size segment, 5.5% in the utility vehicles (UV) segment, 36% in the premium and luxury segments, and 2.7% in the vans segment. Moreover, the company has 100% market share in the micro segment of the passenger car market in India.
Tata has a unique brand collection which are Indica, Indigo, Manza, Vista, Sumo, Safari, Aria, Venture, Nano, Prima, Winger, Land Rover, Hispano, Daewoo, Jaguar, and Land Rover, among others.
Broad portfolio automobiles product: Tata motors produce a lot of product including cars, buses, medium and heavy commercial vehicles. Tata Motors sold 141,846 passenger cars.The company offers utility vehicles under the brand names of Sumo, Safari Storme, Tata Safari,
Strength:
Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world market. motors is world’s 7th largest Bus manufacturing and 8th largest truck manufacturing company. Robust Market position: Tata motors has a strong market position in international market .Tata is the first Indian automobile company which was in the New York stock exchange.it is the leader in producing commercial and passenger vehicle segment. Tata Motors holds a share of 16.6% of the overall Indian four-wheeler automotive vehicle industry. In the Indian commercial vehicle segment, the company holds a market share of 54.1%. In the Indian medium and heavy commercial vehicles segment, the company holds a market share of 54.9%. In addition, in the passenger vehicle market, the company holds a market share at 5.8%, with a market share of 10.7% in the compact segment, 1.6% in the mid-size segment, 5.5% in the utility vehicles (UV) segment, 36% in the premium and luxury segments, and 2.7% in the vans segment. Moreover, the company has 100% market share in the micro segment of the passenger car market in India.
Tata has a unique brand collection which are Indica, Indigo, Manza, Vista, Sumo, Safari, Aria, Venture, Nano, Prima, Winger, Land Rover, Hispano, Daewoo, Jaguar, and Land Rover, among others.
Broad portfolio automobiles product: Tata motors produce a lot of product including cars, buses, medium and heavy commercial vehicles. Tata Motors sold 141,846 passenger cars.The company offers utility vehicles under the brand names of Sumo, Safari Storme, Tata Safari,
Cited: 69TH ANNUAL REPORT 2013-14 - Tata Motors. (2014, march 31). Retrieved march 31, 2014, from www.tatamotors.com: www.tatamotors.com/investors/pdf/2014/69-Annual-Report.pdf Essays, UK. (November 2013). The Swot Analysis On Tata Motors Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/the-swot-analysis-on-tata-motors-marketing-essay.php?cref=1 Tata Motors Limited SWOT Analysis. (2015). Tata Motors Limited SWOT Analysis , 1-12.