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... Codes 45211 London Ticker MKS Marks and Spencer Group plc © Datamonitor Page 5 MARKS
AND SPENCER GROUP PLC SWOT Analysis SWOT ANALYSIS Marks & Spencer is one ...
SWOT Analysis for Marks and Spencer. SWOT Analysis for Marks and Spencer
EXECUTIVE SUMMARY This report critically analyses the impact ...
... (Press Releases, 2005) SWOT Analysis of Marks & Spencer Strengths: In its major
UK market, Marks & Spencer still got its brand loyal customers, who frequently ...
... following analysis for Marks & Spencer is conducted in order to assess the state
of the environment and industry it is operating in. SWOT SWOT analysis is a ...
... footwear, gifts, house appliances, and food (Marks & Spencer ... Secondly, it uses the
SWOT chart to analyse the ... a conclusion about the whole analysis and gives the ...
Submitted by jezthejew on April 8, 2006
Category: Business
Words: 3612 | Pages: 15
Views: 3684
Popularity Rank: 260
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SWOT Analysis for Marks and Spencer
EXECUTIVE SUMMARY
This report critically analyses the impact of external and internal influences on the business strategies of Marks and Spencer (M&S) between 1996 and 2002, evaluates the factors, and modifies its business strategies.
The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages.
The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S. By analysing current business situation, M&S needs to revise its marketing segmentation, divide its products into different target markets, and serve consumers effectively.
1 INTRODUCTION
M&S is an international company, which spreads through Europe, North America and Asia. It sales clothing, footwear, gifts, house appliances, and food (Marks & Spencer, 2002b). This report includes three parts. Firstly, it analyses the macro-environment and micro-environment of M&S. Secondly, it uses the SWOT chart to analyse the four aspects of its business. Finally, it draws a conclusion about the whole analysis and gives the recommendations of M&S’s future.
2 MACRO-ENVIRONMENT AND MICRO-ENVIRONMENT
2.1 Macro-Environment
The broad external factors that indirectly impact upon an organisation are consist of political, legal, economic, social and technological factors. These factors use to analyse how macro-environment affects M&S to make their marketing decesions.
2.1.1 Political and Legal
It is important for companies to follow government policies and global organisation systems, such as World Health Organization, while they...
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