OPPapers.com Essay Index >> Business >> Swot Analysis Of Dell
We have many free term papers and essays on Swot Analysis Of Dell. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
SWOT Analysis Dell. SWOT Analysis Dell Strengths Dell is the World's largest
PC maker. Profits for the 3 months to July 2005 were ...
SWOT Analysis Dell. SWOT Analysis Dell Strengths · Dell is the World's largest
PC maker. Profits for the 3 months to July 2005 were ...
swot analysis of dell. SWOT Analysis Dell Strengths Dell is the World's largest
PC maker. Profits for the 3 months to July 2005 were ...
Dell: SWOT Analysis. ... The SWOT analysis for Dell is summarized below. Strengths •
Direct to customer business model. Uses latest technology. ...
Swot Analysis. SWOT Analysis Dell Strengths ?X Dell is the World's largest
PC maker. Profits for the 3 months to July 2005 were in ...
Submitted by sspb on February 2, 2006
Category: Business
Words: 612 | Pages: 3
Views: 707
Popularity Rank: 11,621
Average Member Grade: N/A (Add a Comment / Grade this Paper)
SWOT Analysis Dell
Strengths
Dell is the World's largest PC maker. Profits for the 3 months to July 2005 were in excess of $1 billion US, representing a growth of around 28%. For the last couple of years it has held its position as market leader (it took it from rivals Hewlett-Packard). The Dell brand is one of the best known and renowned computer brands in the World.
Dell cuts out the retailer and supplies directly to the customers. It uses information technology, and Customer Relationship Management (CRM) approaches to capture data on its loyal consumers. So a customer selects a generic PC model, and then adds items and upgrades until the PC is kitted out to the customer's own specification. Components are made by suppliers, never by Dell. PC's are assembled using relatively cheap labour. You can even keep track of your delivery by contacting customer services, based in India. The finished goods are then dropped off with the customer by courier. Dell has total command of the supply chain.
Weaknesses
The company has such a huge range of products and components from many suppliers from a plethora of countries, that there is the occasional product recall that can cause Dell some embarrassment. In 2004 Dell had to recall 4.4 million laptop adapters because of a fear that they could overheat, causing electric shocks or fires.
Dell is a computer maker, not a compute manufacturer. It buys from a group of concentrated hi-tech component manufacturers. Whilst this is a tremendous advantage in terms of business operations, allowing Dell to focus on marketing and logistics, the company is reliant on a few large suppliers, and to an extent is locked in for periods of time (i.e. unable to switch supply dues to the lack of large suppliers in the World).
Opportunities
Kevin Rollins replaced Michael Dell in 2004 as Dell's Chief Executive Officer. Dell...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!