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swot - pepsi and coca cola. 2. SWOT ANALYSIS Coca -Cola Strengths: Coca-Cola has
been an intricate part of American culture for over a century. ...
... SWOT consists of examining the current activities of the organisation- its Strengths
and Weakness- and then ... Even though Coca-Cola and Pepsi control nearly ...
Swot coca cola. ... Coca Cola Company rather than that of the Pepsi Company ... Sometimes,
the Coca Cola Company will form partnership with some meaningful organizations ...
SWOT Analysis of Pepsi Co. ... Weakness • Pepsi hard to inspire vision and direction
for large global ... name • PepsiCo is far away from leader Coca-cola in the ...
... Pepsi, on the other hand, used bottoms-up sales estimation that was accomplished
through the Pepsi Challenge. COCA-COLA SWOT ANALYSIS Strengths Coca-Cola’s ...
Submitted by azzopardi on March 8, 2007
Category: Business
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2. SWOT ANALYSIS
Coca -Cola
Strengths: Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment” (Allen, 1995).
Additionally, Coca-Cola’s bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et. al, 1998).
Weaknesses: Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." According to an article in Fortune magazine, "In Japan, unit case sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation (Mclean, 1998).
Opportunities: Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 90% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Packaging...
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