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Supply Chain

Dell & Supply Chain Management

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SOM 123 M003 Team 1 † Spring 2004

Jessica Altman - Team Coordinator
Supply Chain Management & Customer Satisfaction

Jason Barton
General Business: Dell
Nick Beauregard
Dell Prospers Due to Effective IT Inclusion

Erica Bromberg
Public Relations & Dell
Trina Byers
Finance & Dell
Steve Caplan
Finance and Dell’s Competitive Advantage

Table of Contents

Group Report

Executive Summary 3
Focus of the Proposal 4

Research and Analysis:
Dell’s Competitive Advantage 6
Dell’s IT Tools 9
Dell’s Business Model 14
Dell’s IT Infrastructure 18

Our Recommendations 22

Resources 26

INDIVIDUAL ASSIGNMENTS

Jessica Altman - Supply Chain Management & Customer Satisfaction 30
Jason Barton † General Business: Dell 36
Nick Beauregard - Dell Prospers Due to Effective IT Inclusion 39
Erica Bromberg † Public Relations & Dell 44
Trina Byers † Finance & Dell 48
Steve Caplan - Finance and Dell’s Competitive Advantage 51

Executive Summary

Constantly changing technology directly impacts Dell’s success and future. Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell’s IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction, competitive advantage and superior value chain, without changing its principal operations to achieve these goals.
Our recommendations allow Dell to enhance their supply chain management system, increase customer service, gain market share, and increase revenue.
1. Consider selectively adding other vendors to its supply chain management system.
2. Initiate a program to...