OPPapers.com Essay Index >> Business >> Sunrise
We have many free term papers and essays on Sunrise. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Sunrise Medical's Wheelchair Products. 1 ... substitutes. 2. Does Sunrise’s Quickie
division have a competitive advantage in wheelchairs? ...
sunrise. MEMO DATE: April ... Rehab suppliers. TABLE OF CONTENTS
Section Page # Sunrise Medical’s Decision ..... 1 ...
Sunrise On The Veldt: Order. Sunrise on the Veldt: Order Order is sought instinctively. ...
The order in "Sunrise on the Veldt" was shown in the life cycle. ...
Sunrise on the Veld. 27/02/2007 ... of style. By Adam van Sant The extract
from Sunrise on the Veld was written by Doris Lessing. He ...
Sunrise at Philadelphia + A New Kind of Revolution. “A New Kind of
Revolution” Carl N. Degler In his article “A New Kind of ...
Submitted by gregtemple on November 30, 2006
Category: Business
Words: 2325 | Pages: 10
Views: 136
Popularity Rank: 75,792
Average Member Grade: N/A (Add a Comment / Grade this Paper)
MEMO
DATE: April 6, 2006
TO: Sunrise Medical Senior Management
FROM: 3919 – Section 004
RE: Evaluating Organizational Structure to Capitalize on Growth
EXECUTIVE SUMMARY
The wheelchair industry will continue to experience considerable growth, averaging 11.5% annually over the next five years. Our current position in the Ultralight segment will help drive growth, but revenues in the Lightweight Standard and the Power & Pediatric segments will grow faster. We will benefit from strengthening our current relationships with Rehab suppliers as that channel becomes the most important distributor of wheelchairs with sales nearly doubling to $314 million in 1998. However, a centralized structure may interfere with our TQM and JIT efforts, affecting our commitment to superior customer service. Therefore, it is recommended that divisions continue making day-to-day operational decisions but require authorization from HQ for major decisions such as new product rollouts. Also, a single sales force selling products across lines will help to strengthen our relationships with Rehab suppliers.
TABLE OF CONTENTS
Section Page #
Sunrise Medical’s Decision ............................ 1
The Future of the
Wheelchair Marketplace ................................. 1
Promising Segments ............................... 1
Rehab Suppliers Critical ........................ 2
Internal Structure at
Sunrise Medical .............................................. 3
Evaluating Sunrise’s
Organizational Structure ....................... 3
Implementing a New Strategy ........................ 5
Conclusion .................................................... 7
Appendices
A – Total Manufacturers’ Sales and
Percentage Change,...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!