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Sun Microsystems

SUN MICROSYSTEMS, INC.

MINOR CASE NO. 2

Submitted by:

SEEMAB ZAMAN ( 25 )
NIDA SHAFI ( 25 )
MASOOD AHMED ZIA ( 15 )
KHUSHBAKHT NAZ ( 15 )
SOWABA IMRAN ( 20 )

SUBMITTED TO: Mr. Karim A. Khan

COMPANY BACKGROUND

The company was established in February 1982.
Markets: Telecommunications, financial services, manufacturing, government, education and research, retail, health care, life sciences, energy, and entertainment.
Value Proposition: We deliver choice, innovation, and value to customers.
Employees: Over 35,000 worldwide.
Products and Services: Infrastructure solutions, reference architectures, cross-platform Java technologies, complete software systems, network servers, data storage systems, engineering workstations, desktop appliances, microelectronics, consulting and support services.
Business Philosophy: Open standards and open programming interfaces increase the value of Net-based solutions and create a larger market for all players.
Company strategy:
“Sun’s strategy is to focus on infrastructure solutions that bring a full range of systems, software, and services together to solve business problems and increase value to our customers.”
CORPORATE CULTURE:

The culture of the company is highly open and people communicate with each other and with the management very often. The participatory management style has let people come up with their innovative ideas with the surety that they will be acceptable. The CEO is the biggest strength of the company because of his manufacturing background in different industries. He brings the company to the top and there is remarkable increase in the sales. The CEO knows that employees are working day and night and very hard so they need some kind of entertainment and refreshment.

VISION: Everyone and everything connected to the network.

“Eventually every man, woman, and child on the planet will be connected to the network. So will virtually everything with a digital or electrical...