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Submitted by oppapers on October 8, 1999
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\\\"They can manipulate anything from your political views to your reproductive
behavior, all in the interest of making a buck\\\" says expert Wilson Bryan Key who
wrote the most popular subliminal advertising book ever, Subliminal Subduction.
Subliminal Advertising is an important method of influencing consumers to buy company\\\'s products. Subliminal advertising, which first came to the public attention in 1957 is embedded, camouflaged, or hidden words and/or symbols in advertisements. Although most of the subliminal advertising is done in the media, subliminal messages are often played in department stores to discourage shoplifters from stealing. Some of the different messages are \\\"stealing is dishonest\\\", and \\\"I am a dishonest person\\\". Every 7.5 seconds messages were played either under songs or really low so no one can consciously hear it. Another form of advertising not in the media is by a group called Interloc design who uses computers to do their subliminal advertising. They use the newest way of subliminal advertising which is screen savers. Text or images may be inserted in the screen saver and flash at 1/50 of a second. The only way to detect it would be with either laser disc or four-head VCR\\\'s. There are many different techniques and symbols that advertisers use. There are also many ways of stopping advertisers from abusing your unconscious brain.
There isn\\\'t just one technique that advertisers use to brainwash buyers.
A technique that can normally be viewed in movies or in television. What is normally
done by advertisers is they flash images that are pleasing to the viewers eye such as
a flashy color or a sexual innuendo. A technique that is very effective is questioning
the buyer. When used, it makes the buyer ask themself the question \\\"would I be a bad
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