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Studying Media

Much of what we know about the world, beyond our immediate experience, comes to us through the media. Media studies gives us the tools to respond thoughtfully and critically to media content, and recognise media productions as deliberate constructions rather than windows on reality.
The ‘mediated' society in which we live, is heavily shaped by the transfer of information. Many of our values, our ideas, and our knowledge of the world come from beyond our individual daily or immediate experience, usually via the media.
They play a vital role in democracy, shaping citizens' understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed. By studying the media, and understanding the implications of mass communication, we are able to develop an understanding of how things work, how people become informed, and misinformed, and how the myths and ideologies that govern all of our lives are created and sustained.
The media are an important part of our lives for many reasons. Primarily, they help to keep us informed about current affairs, both in the world at large and on the home front. The media are a central part of our lives. Think about how much time we spend being ‘exposed' to their product's everyday and how many different ways it can be used. Everyday, we use the media for information and perhaps less willingly, we also accept the media as a source of persuasion, most notably through advertising.
Another way in which media represents an important part of our lives is through the influence and power they hold in society. Although it is not always clear what influence is held or whether it is good or bad, the media are often blamed for many of the problems in today's society, most commonly with reference to the portrayal of violence. There are a disturbingly large number of cases in which the perpetrator of a violent crime has cited a relationship to the media, and in some cases has admitted to...