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Study Of Mother Dairy’S Wt-5

Study of Mother Dairy’s WT-5

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Probing the reason(s) for low sales & suggesting remedial measures thereof.

By:
Kalyan Sundar Banerjee
Krishna Tomar
Priya Madan
Sudip Verma
Sushant Chowdhary
INDEX:
Acknowledgement
Project Details
Analysis of Milk Industry
Indian Dairy Industry – Facts & Figures
Analyzing the product – Milk
Operation Flood
Cooperative Unions
National Dairy Development Board
About Mother Dairy
Other Major Players
Delhi’s (NCR) Milk Market
Objectives of Research
Findings of the Research
SWOT Analysis of Mother Dairy & Others
Recommendations
Annexure

Acknowledgement
At the very outset we would like to express our heartfelt gratitude to ‘Mother Dairy India Ltd.’ for allowing us to contribute, though modestly, in the functioning of WT-5, which has the unique distinction of being the most competitive milk market of Asia by way of our research project which we all found very interesting & challenging.
Our thanks are due to Mr.K.P.S. Chauhan who was very kind in explaining to us the challenge that lay ahead of us & also for allowing us to make liberal use of his knowledge, resource & patience.
We feel grateful to Mr. Venkatramani, for allowing & encouraging us to pursue our research with utmost objectivity, fairness & flexibility.
We feel indebted to Mr. Kumar & Mr. Anil Grover for explaining to us the intricacies & peculiarities of milk business which came handy on various occasions & allowed us to retain our focus & finish our research with the satisfaction of a job well done.
We would also like to thank all those people at ‘Mother Dairy India Ltd.’ who though being total strangers to us lifted our spirit with their cheerful smiles & gave us the courage & inspiration to work zealously on the project assigned to us & do justice to it.
I am extremely thankful to my Faculty Guide Dr. Anurika vaish at Indian Institute of Information Technology for her invaluable Guidance and Suggestions during my Training.
We all...