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A Study On The Market Practices Of Mettupalayam

ABSTRACT
A STUDY ON THE MARKET PRACTICES OF METTUPALAYAM
WHOLESALE VEGETABLE MARKET AND MARKETING CHANNELS OF MAJOR VEGETABLES FROM OOTY

Name of the student : Satish Maradani
I.D. Number : 05-608-021
Chairman : Dr.S.D.Sivakumar, Ph.D. Professor,
Department of Agricultural and Rural Management,
Tamil Nadu Agricultural University,
Coimbatore – 641 003
The study was undertaken with the overall objective to analyse the marketing of major vegetables from Ooty so as to facilitate procurement systems to meet the requirements of the Spencer’s retail stores in Tamil Nadu. In this context this study was undertaken with the specific objectives of the study are:
i. to examine the farmers and traders marketing practices for major vegetables in Ooty,
ii. to identify the marketing channels for major vegetables from Ooty and
iii. to analyze the arrivals and prices of potato in Mettupalayam wholesale vegetable market.
Ooty taluk was selected for the study in Nilgiris district as it occupied the major area in the production of major vegetables like potato, cabbage and carrot. The list of villages with area under potato, cabbage and carrot cultivation in Ooty taluk was collected and nine villages were selected randomly from the Ooty taluk. From each village ten farmers who were growing any of the three major vegetables (potato, cabbage and carrot) were selected at random. Thus, altogether 10 farmers from each of the village constituted a sample of 90 farmers. To trace the marketing practices, marketing channels, role of intermediaries and estimate the price spread, 10 wholesalers and 10 Commission agents were selected at random from the Mettupalayam wholesale vegetable market. Thus, the total sample included 90 farmers, 10 wholesalers and 10 Commission agents.
Agriculture was the only livelihood of farmers. Majority of sample farms...