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Submitted by sjc29 on January 16, 2006
Category: Business
Words: 3822 | Pages: 16
Views: 278
Popularity Rank: 41,495
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A Report Evaluating Cd-Wow's WebSite
(and the related E-commerce operations)
Table of Contents
Table of Contents Page. 1
Introduction to Internet Retailing Page. 2
Abstract Page. 3
Evaluation Techniques Page. 3
Evaluation Criterion Selection
Webqual Page. 4
Servqual Page. 4
Perceived Service Quality Model Page. 5
Evaluation Criteria
Access Speed Page. 6
Accessibility Page. 6
Ease of Navigation (Usability) Page. 7
Information Quality Page. 8
Ordering Page. 8
Delivery Page. 9
Conclusion Page. 9
References Page. 10
Introduction to Internet Retailing
The emergence of the World Wide Web and the Dot Com boom during the 1990's has seen the growth of many Internet retail companies. Many of these companies have been able to gain a competitive advantage over their high street rivals by reaching a global market through the Internet, and offer lower prices due to a cut in costs compared to their competitors.
The Internet is an increasingly important channel for businesses to reach their potential customers. It is predicted that the volume of online retailing will be nearly $105B in the USA by the 2007, where Internet Retailing was pioneered (VNU E-Media, 2003). It is now being adopted world wide and in some parts of the world, investments by national governments have created a broadband technology infrastructure to help Internet commerce grow.
Many of these successful Internet Retailing companies do not require a high street shop that is very costly due to the recent rise in property prices, and can therefore offer a much larger range of stock, as it does not have to be displayed in their stores.
Buying books over the Internet is one of the...
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