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Submitted by jespreet on September 7, 2005
Category: Technology
Words: 6776 | Pages: 28
Views: 966
Popularity Rank: 5,967
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Executive Summary
Nestle company is the world’s first company to make infant cereal. Henri Nestle is the chemist who starts to do research on baby food in year 1867. His product soon became known world wide after a baby drink his new product. Later in year 1905, Nestle Company merged with Angle-Swiss Condensed Milk Company and later in year 1904, Nestle Company produced milk chocolate. Because of its variety production, now Nestle is one of the largest food companies in the world, marketing over 8500 brands and 30000 products. It operates nearly 500 factories across 5 continents and employs over 200000 employees worldwide.
Nestle aims to meet the everyday needs of Malaysian people everywhere and also be the leading multinational company. They produce three key products which are the food products, beverages products and pet care products. Among these varieties of products, Nestle is more concern on milk and food production. Although Nestle is now the leader in the market, they still working hard to produce more and more new product and also to ensure the product’s quality is at a standard by the Research and Development (R&D) department if not the title as market leader will not be long term. Currently Nestle operates in almost 100 countries worldwide and the brand is trusted and confident for user to consume.
From the analysis of the external and internal environment, I notice that Nestle has successfully directed certain issues to their advantage. From the economic factors view, they collaborate with local government to farmer own raw materials whereby Nestle no longer needs to import raw materials from other country and the consequences to it is Nestle can now cut down costs and increase the amount of production/sales where it is so benefit the company. This wise decision not only beneficial Nestle but also the country. This can be proved by there are more jobs available, people have money, and the money will flows...
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