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It Strategy-Movius INTRODUCTION About Movius Movius interactive corporation is a leader in messaging, collaboration and mobile media solutions for service providers
Submitted by debarshi75 on May 15, 2008
Category: Business
Words: 2372 | Pages: 10
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INTRODUCTION
About Movius
Movius interactive corporation is a leader in messaging, collaboration and mobile media solutions for service providers and enterprise customers globally. Movius solutions include a full suite of value-added services that includes messaging platform as well as different applications for messaging and collaboration. Voice mail, video mail, unified messaging, SMS, MMS, conferencing and video conferencing are some of their key offerings along with Mobile IM. The company has about 600 staffs across the globe with the biggest staff strength of 300 in India. Originally named IPUNITY Inc, the company started its operations in 1999 and developed one of the voice mail server systems and media servers. It then slowly moved to developing unified messaging and conferencing platforms and applications and sold them along with their own application servers and media servers mainly focussing on the VOIP customers. Their brand was called Mereon. In 2006, they merged with a company called Glenayre. The company was renamed IPUNITY-GLENAYRE Inc. With the merger they also acquired the ICE brand from Glenayre which also provides VAS services on the PSTN side. On January 2008, IPUNITY-GLENAYRE was renamed MOVIUS interactive corporation. Both the Mereon and ICE brand are trademarks belonging to Movius, a provider of Value-Added-Services to telecom operators and enterprises.
About the Value-added-service (VAS) industry
With the increased commoditization of voice and with gradual reducing costs, the call rates all over the world have dropped. Although the subscriber database is increasing 2 to 3 times each year, the thin line profit margins from voice have forced operators to think something beyond voice. This is where the value added services have stepped in. They added respite to the telecom operators by increasing their ARPU. Currently VAS contributes to about 10 per cent to any telecom firms' revenue. VAS includes all sorts of...
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