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Strategy And Kudler Fine Foods

Strategy and Kudler Fine Foods

University of Phoenix

Strategy and Kudler Fine Foods

There are many internal and external contributing factors into the strategy in place at Kudler Fine Foods. These factors include increased opportunities provided by use of technology in stores, addition of in-store catering, and contacting with local organic produce growers to provide additional services to customers. While providing a unique experience to customers, Kudler Fine Foods can make use of additional tactics and techniques to identify threats posed by competitors and identify opportunities to increase customer loyalty.

Effects of Technology at Kudler Fine Foods

Through implementation of a frequent shopper program, information about the purchasing habits of customers is easily gathered. This also allows the company to provide extra benefits to customers, such as special mailings for coupons, cards or special discounts for the customer’s birthday, and other such perks for using a shopper card. The frequent shopper program cards can also be a useful marketing tool, allowing Kudler Fine Foods to determine which products are purchased more often than others, or products that should be marketed better to encourage more shoppers to purchase items, such as private label products. This could also affect product placement in the stores or special advertising to suggest complementary items to products purchased or coupons for alternatives of items purchased.
Technology advances have contributed to an increase in self-checkout lanes and present a potential opportunity for Kudler Fine Foods to use technology. The self-checkout lanes allow customers to scan and bad their own purchases without a cashier, thereby eliminating some labor cost at the checkouts and resulting in savings for the company. A survey by Progressive Grocer indicated that 48% of respondents were satisfied with use of self-checkouts and 16% of respondents were very dissatisfied with self-checkouts...