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Strategies To Fight Low Cost Rivals STRATEGIES TO FIGHT LOW COST RIVALS In this new era, which global industry is growing very fast, it makes most company everywhere
merchandise but once the competition (Wal-Mart and Target) started opening they started losing the fight. Since that time they have been through many changes and
merchandise but once the competition (Wal-Mart and Target) started opening they started losing the fight. Since that time they have been through many changes and
for everything it has become. Before Southwest was able to take on its first passengers, they had to fight competitors in the court system for nearly three and a
? KUMAR, N (2007), Strategies To Fight Low-Cost Rivals, In: Harvard Business Review (Harvard Business School), Page; 104-112 ? LABARRE, P (1994), The Dis-Organization
Submitted by michaelhendarman on July 21, 2008
Category: Business
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STRATEGIES TO FIGHT LOW COST RIVALS
In this new era, which global industry is growing very fast, it makes most company everywhere in the world trap on war of price. Most companies should invest a lot of money, people, and time to fight they rivals .Last but not Least, each company has to grow with a right strategy.
The steps to get the best strategy on the Price War situation is strategy development and implementation :
A. Critical Success Factors :
1. Environmental Analysis
- identify SWOT
- understand the environment, customers ,industry, and competitors
2. Determine Corporate Mission
- state the reason for the firm’s existence and identify the value it wishes
to create
3. Form a strategy
- build a competitive advantage, such as low price, design or volume
flexibility, quality, quick delivery, dependability, after-sales services,
broad product lines, differentiation, flexibility, etc
Choose The Strategy (3 strategies that relevant through the Price War Situation
• Differentiation (defense), ex : STARBUCKS
• Low Cost Leadership (attack), ex : EasyShare, Southwest
• Wait and watch / Competing on Response (attack and defense)à Full of flexibility, ex : ING, HSBC
Then it’s time to achieving competitive advantage through Operations as the part of the Functional Areas Core Competencies
B. Core Competencies :
Support a core competence and implement strategy by identifying and executing the
critical success factors in the functional areas :
1. Marketing = 4P+Service+Chanels distributions
2. Finance/Accounting = Leverage, cost of capital, working capital, receivables, payables, financial control, lines of credit
3. Operations = 10 OM decisions
(Product,quality,process,location,layout,human resource,supply chain,...
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