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Strategic Planning: Baptist Minor Medical Center

Strategic Planning: Baptist Minor Medical Center
MBA580
University of Phoenix

Executive Summary
This segment of Baptist Memorial Hospital prides itself when offering four minor medical centers in which no appointments are needed. The walk-in clinic accepts most insurance plans. Although the minor medical centers are known for its convenient hours, between 8:00 a.m. and 7:30 p.m., currently the customer satisfaction is declining. Completing a strategic plan that targets improving the organizations Service First program will prove to be most beneficial for both the organization and the consumer. With a recession on the rise, new emerging competition, and strict governmental regulations, Baptist Minor Medical Centers seek to position the organization as top in the industry for efficient customer service. The organization will seek to partnership with local Pharmaceutical companies with an attempt to offer better productions to consumers. The following strategic plan will outline objectives, goal, targets, and contingencies pertaining to obtaining specific objectives. The organizations mission, vision, and values statement will set Baptist Minor Medical Centers apart from other Urgent Care centers in the industry. The strategic plan will focus on forecasts of the healthcare industry dating from 2008-2010 along with a historical depiction of the company’s operational environment reflecting from 2007 to present.
Company Background
The Baptist Minor Medical Centers are a division of Baptist Memorial Hospitals. The Minor Medical Centers serves as Urgent Care centers only. Baptist Memorial Healthcare opened with a 706-bed tertiary care hospital in 1979. The organization is one of the highest volume hospitals in Tennessee. I will focus on the Business Services Coordinator Department and its Service Fist Program of the Baptist Minor Medical Centers. The minor medical centers are known for providing urgent care along with occupational and preventive health...