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Strategic Plan: Usareur Band

Strategic Plan: USAREUR Band
MBA580
University of Phoenix

USAREUR Band Strategic Plan
Table of Contents
1. Executive Summary
2. Organizational Background
3. Vision Statement
4. Mission Statement
5. Organizational Values
6. Long Term Objectives
7. Environmental Analysis
a. External Environment
b. Internal Environment
8. Strategic Analysis and Choice
9. Goal Plans and Implementation
10. Financial Projections and Analysis
11. Critical Success Factors
12. Controls and Evaluation

Executive Summary
The US Army Europe Band is on the verge of creating lasting change that will enable the organization to add value to the Army’s mission in Europe. This change will likely come in several forms. Firstly, the Army bands program is in desperate need of an organizational update. This will happen when bands throughout the Army become more agile and less cumbersome. The process of change has already begun, but there is resistance throughout the Army and throughout the USAREUR Band. Development of a strategic plan that will help the band transition to team-based action is crucial for the continued relevance of the unit in Europe. A second source of change will stem from the fact that the band needs younger audiences to remain viable. To reach this audience, the band will need to organize new popular music ensembles geared towards performing popular music. This will be the beginning of an action that will spread throughout the Army bands. Lastly, change will occur internally at the band. Communication must be updated to ensure support teams can function at their peak capability.
To implement these changes, the band faces many obstacles. Financial support that stems from the US government needs to continue and grow. The band needs to make its case to higher headquarters by expanding its market reach in both the military and civilian sectors. In a world where terrorism and global gas prices drive our defense spending budget, it is important to understand the...