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Strategic Plan: Sherwin Williams

Running head: STRATEGIC PLAN: SHERWIN WILLIAMS

Strategic Plan: Sherwin Williams
MBA580
University of Phoenix


Executive Summary
Sherwin Williams Paints has performed well financially over the last decade and now is the time to make a good thing even better. The company does face some tough challenges ahead in order to remain the largest retailer in North America including meeting the new demand for more environmentally safe paint products and the current economic downturn our country is facing. Even considering the poor state of our economy, overall demand for paint is expected to continue to rise mainly driven be the increased demand for new ‘Green’ coatings. The company will overcome these challenges and attain the organization’s vision of Sherwin Williams being the first choice for every customer when it comes to coatings selected and application advice. To achieve this vision Sherwin Williams will use a combination of innovation and market development grand strategies to realize the long-term objectives of improving local market position, creating a high focus on customer satisfaction, attaining high employee morale, and increasing DIY market share.
Sherwin Williams intends to overcome the challenges and take advantage of all market opportunities through committing to the strategic action items spelled out in the implementation plan. This commitment starts right at the top and is expected throughout every level of management all the way down to the frontline sales force. With an investment of $49,500 over the next three years per individual store, Sherwin Williams can expect each store to have increased sales revenue of $782,000 during that same period. Not only will revenue increase, profit margins will improve to 13% by the year 2010. Finally, over the next three years, Sherwin Williams can expect employee satisfaction to rise to 90% leading to improved employee turnover of only 17%.
Company Background
Sherwin Williams is an eight billion...