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Strategic Plan: Pepsiamericas

Strategic Plan
MBA580
University of Phoenix

1. Executive Summary
PepsiAmericas (PAS) needed to analyze the forces and trends that could impact the company in the next three to five years. The leadership team opted to benchmark companies or other industries to identify any opportunities or threats and this investigation reveals the results. The human resources department at PepsiAmericas is trying to figure out a plan to increase the number of diverse employees in management. The decision was made to create a strategic plan that could improve the recruiting process for attracting more diverse candidates. In order to change the current process, the company conducted research on alternatives for increasing the diversity in management. The leadership used environmental scanning, SWOT analysis, Matched pair analysis, and grand strategy cluster matrixes to develop a strategic plan.
The challenges currently facing PepsiAmericas are minor setbacks when focusing on the projected benefits. Those challenges are a lack of diverse recruiting guidelines, no uniform recruiting for diversity, minimal retention initiatives, and no inclusive employment advertising. The opportunities that exist are increasing diverse recruiting by at least 20 percent by 2009, installing uniform recruiting processes by 2008, retaining 80 percent of diverse workforce, increase inclusive advertising by 40 percent by 2010, and continued high sales and increasing the earnings per share by 2010. PAS will win by following the examples set by its parent company, PepsiCo. PepsiCo has received high recognition from its diversity programs and PepsiAmericas is ready to follow the leader and increase the competitive advantage in the bottling industry. The total investment for the next three years is $436,700 and the associated benefits are limitless. The increase of net sales and income and the innovative ideas from a diverse management team will be well worth the investment.
2. Company Background...