Strategic Plan, Part I: Conceptualizing a Business
Strategic Plan, Part I: Conceptualizing a Business
BUS/475
Strategic Plan, Part I: Conceptualizing a Business
Bell-Mart mission and a mission statement must is clear and succinct enough to signify its purpose and existence to its employees and customers. Bell-Mart evaluates how it will address its customer’s needs and how to differentiate its products and services to enhance its competitive advantage. A vision and a vision statement convey the type of company Bell-Mart strives to become in the future. With guiding principles or values Bell-Mart puts into consideration of the company’s culture, social responsibility, and ethics. Finally by analyzing Bell-Mart mission, vision, and values brings into perspective the company’s strategic direction.
Bell-Mart Mission Statement:
“Our mission is to incorporate and improve the lives of our customers by providing quality clothes, technology, food, services, and solutions at an affordable price; while earning the trust and building a lifetime relationship with our customers.”
Bell-Mart is a business that will provide a wide variety of products and services to lower and middle class consumers that are struggling because of today’s economy condition. Bell-Mart provides products such as produce, clothes, electronics, hardware, and pharmaceutical goods. Along with online shopping, free shipping, and online 24 hour customer service. Josiah Burks stated that “Economists in many areas of the world have lauded the introduction of Wal-Mart has completely overturning the retail environment” (Burks, 2008, p. 1), Wal-Mart has managed to change the face of the retail business. However, Bell-Mart will also rise to the occasion. Bell-Mart will be established as a corporation that creates new jobs. This company will be known as one of the world’s largest public corporation in the world revenue. It will be a large public corporation and well-known on the New York Stock Exchange (NYSE),
BUS/475
Strategic Plan, Part I: Conceptualizing a Business
Bell-Mart mission and a mission statement must is clear and succinct enough to signify its purpose and existence to its employees and customers. Bell-Mart evaluates how it will address its customer’s needs and how to differentiate its products and services to enhance its competitive advantage. A vision and a vision statement convey the type of company Bell-Mart strives to become in the future. With guiding principles or values Bell-Mart puts into consideration of the company’s culture, social responsibility, and ethics. Finally by analyzing Bell-Mart mission, vision, and values brings into perspective the company’s strategic direction.
Bell-Mart Mission Statement:
“Our mission is to incorporate and improve the lives of our customers by providing quality clothes, technology, food, services, and solutions at an affordable price; while earning the trust and building a lifetime relationship with our customers.”
Bell-Mart is a business that will provide a wide variety of products and services to lower and middle class consumers that are struggling because of today’s economy condition. Bell-Mart provides products such as produce, clothes, electronics, hardware, and pharmaceutical goods. Along with online shopping, free shipping, and online 24 hour customer service. Josiah Burks stated that “Economists in many areas of the world have lauded the introduction of Wal-Mart has completely overturning the retail environment” (Burks, 2008, p. 1), Wal-Mart has managed to change the face of the retail business. However, Bell-Mart will also rise to the occasion. Bell-Mart will be established as a corporation that creates new jobs. This company will be known as one of the world’s largest public corporation in the world revenue. It will be a large public corporation and well-known on the New York Stock Exchange (NYSE),
References: About.com Management. (2011). Company Culture. Retrieved from http://management.about.com/cs/generalmanagement/a/companyculture.htm Burks, J. (2008). What Is Walmart- Walmart In A Nutshell. Retrieved from http://www.whatiswalmart.com/ Demand Media, Inc. (2010). How Does a Recession Affect Consumers?. Retrieved from http://www.ehow.com/how-does_4586050_recession-affect-consumers.html Expertscolumn.com.. (2011). Focused Differentiation – Strategy Which Can Work For You. Retrieved from http://expertscolumn.com/content/focused-differentiation-%E2%80%93-strategy-which-can-work-you