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Strategic Plan: Gerald Champion

Strategic Plan

MBA/580 Strategies for Competitive Advantage
Dr. Ken Sherman
May 19, 2008

Executive Summary
The strategic plan for Gerald Champion was completed with the input from the board of directors, senior management, physician leadership, management and staff. The healthcare industry continues to struggle with declining reimbursement, an aging nursing population, high staff turnover, low productivity performance and declining bottom lines.
Gerald Champion utilizes the strategic planning process to anticipate the future and position the organization for success. This plan includes the vision, mission and values of the organization. It details out the environment that exists in the healthcare industry. This plan focuses on the key ingredients that the board of directors is critical to the short and long-term success of the organization. This plan utilizes 2008 as the base year and provides information for the next three fiscal years.
Company Background
Gerald Champion Memorial Hospital is a 99-bed licensed acute care healthcare facility located in southern New Mexico. The facility is a sole community hospital with its closest competitor located 50 miles to the northeast. The hospital serves the community of Alamogordo with approximately 52,000 residents in its primary service area and 84,000 in its total service area. The organization is a private not-for-profit 501(c) 3 organization that opened its doors in 1948. Gerald Champion is controlled by a 12 member governing board of directors elected by the stockholders at the annual board meeting held the third Monday of June every year.
The hospital provides inpatient acute medical and surgical care, maternal child, intensive care, surgical and emergency services, diagnostic imaging, laboratory, physical therapy, cardiopulmonary and infusion services. Annual gross revenues exceed $130 million. Medicare tends to make up the majority of the organizations patient revenue at 43.4%,...