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Strategic Plan Development

Submitted by asandaluu on March 6, 2008

Category: Business
Words: 1353 | Pages: 6
Views: 465
Popularity Rank: 16,935
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Strategic Plan Development
Strategic planning is a process that follows a written procedure, is regularly applied, and produces a written document, called the strategic plan. This plan establishes a direction for the enterprise and is a means of communicating that direction to all who should know it (Bounds and Harrison, 1996). This dissertation shall discuss JHTS mission, vision, goals, and objectives. Also, this dissertation shall discuss the relationship between quality and (a) compare and contrast the management style of JHTS with the management style of Wal-Mart, which has adopted Total Quality Management (TQM), (b) discuss the characteristics of Wal-Mart’s TQM style and compare those characteristics with JHTS and (c) discuss the extent to which Wal-Mart’s TQM practices could be integrated into JHTS.
Quality
Quality of a product or service is measured by the degree to which the product or service satisfies the needs of the consumers. Quality is always assessed from the consumer’s perspective. Its focus is on customers and it emphasizes continuous improvement and learning. Benchmarking is the process of measuring and evaluating processes, products, and services against those that are considered ‘best’ in the industry. It facilitates quality improvement. (Thomson Learning, n.d.). Quality is grounded on three core principles: (a) focus on customers, (b) participation and teamwork, and (c) continuous improvement and learning. These are supported by the organizational infrastructure that includes: customer relationship management, leadership and strategic planning, human resources management, process management, and data and information management, as well as a set of management practices and tools (Thomson Learning, et. al).

Comparison and Contrast.

Both JHTS and Wal-Mart utilize the TQM strategic planning process. To have a successful strategic planning process, both companies described its mission, vision and...

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