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Strategic Plan Development Paper

Strategic Plan Development Paper
University of Phoenix

Introduction

SWOT Analysis

StrengthsNew company with tactical TQM planHeavy with invested funds.Fleet is new and mobileAll employees are trained on TQM principles Customers base establishedCRM established and readyVendor's approvedConsignment inventories programs establishedLocal to service areasMarketing campaigns successful Market segment selectedEmployees well trained WeaknessesNew and un-establishedEmployee attrition not defined or realizedManagers are not seasoned in the service industryPay scales are defined but not above competitors scalesMarketing campaigns are not kept currentSusceptible to material price fluctuationsSusceptible to gas price fluctuationsNot public
OpportunitiesNew market penetrationNew service offeredQuick growth and expansionNew market share ThreatsCompetitors start offering similar servicesPrice wars with competitorsCompetitors offer improved/additional services at same priceCompetitors (jiffy Lube, Pennzoil) have advanced access to channels Higher tax rates for waste disposal

Strengths
Dr. Lube is a new growth oriented company with huge a potential for expansion and market presence. It is a financially stable company with investors providing more than 30 million in start up revenue. Their mobile fleet consists of newly purchased vehicles and machinery to perform their mobile services. In addition, they have already established a considerable customer base and well-defined Customer Resource Management (CRM) programs. Their approved vendor lists consist of reputable and acknowledged suppliers from the oil industries who have agreed to consignment programs. Key tactics and Total Quality Management (TQM) programs are implemented, well defined, and recognized throughout the organization. Dr. Lube possesses the capabilities to provided service throughout selected areas in a quick and timely manner. Additionally, Dr Lubes Marketing Department has successfully selected...