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Strategic Marketing Plan

Table of Contents

Executive Summary...........................................................................................................3
Product Profile……………...............................................................................................4
Business Review….............................................................................................................6
Key Issues/Key Learnings……….....................................................................................9
Planning Conclusions…..................................................................................................11
Marketing Strategy & Objectives……….…..................................................................16
Key Strategic Marketing Initiatives................……………………….………………..18
Marketing Programs………….…….……………………………………………….....22 Calendar of Events…………….......................................................................................25
Brand Economics.........................................…………...……………………………….26
Risks..................................................................................................................................27
Financials………………………………………………………………………………..$$
References…………………………………………………………………………….....28
Appendix A - J ….......................................................................................................29-37

Executive Summary

Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost everyone for almost any type of event, it has impacted them financially resulting in a decrease of net income before taxes by $17,500 from 2005 to 2006). Therefore, Montreal VIP must redefine its target market and service offerings if it wishes to increase its profitability and ensure its place within this industry....