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Strategic Marketing Haleeb Pakistan

Strategic Marketing Plan

For

The "HALEEB FOODS (JUICES)"

January 1, 2004 to December 31, 2006

Prepared by: HORIZON
Date: 2nd October, 2006

ACKNOWLEDGEMENT

We at first bow my head before Allah Almighty who bestowed his countless blessings upon me, guided me towards the way of success, blessed me with courage of facing problems and obstacles; enable us to accomplish this project work.
All thanks to Allah Almighty, the most Beneficent and Gracious who enabled us to complete this project.
We found no words to say thanks to our families for their cooperation and support.
We wish to place our deep sense of thanks to SIR SOHAIL ISLAM who guided us to complete this project in its true sense. His valuable experience and knowledge of the field removed the difficult at all crucial junctures.



DEDICATION
We are dedicating our project of "Haleeb Juices" to our respected teacher Sir Sohail Islam for his effort to transfer the essence of his experience and knowledge to his students.

Executive summary

Haleeb Foods was established in 1983. Since then it has continued to provide quality products to its customers with products and packaging innovations. Haleeb is Pakistan's number 1 and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in juice industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products.
This project report covers the broad area of impacts of controllable and uncontrollable variables in remote environment for the company, like economic boom or slump, segmentation on the basis of cultural likings and disliking of the consumers along with the social set up and their purchase behavior, food laws, taxation, import duties and the technological advancements....