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Strategic Management

Strategical Management

Table of Contents

1. Executive Summary ………………………………………………………… 3

2. Core Competencies …………………………………………………………. 4

3. Value Chain Analysis ………………………………………………………. 7

4. Key Success Factors In The Educational Industry …………………………. 16

5. Conclusion ………………………………………………………………….. 18

9. References …………………………………………………………………… 19

Executive Summary

A review of online learning systems within the Apollo Group has been carried out to assist in planning for the future provision of an integrated managed learning environment for the University. To meet its aspiration to provide excellence in teaching and learning, the Group must provide an online learning system which will support core online activities in a reliable and secure way. Students expect to have access to course support materials in a coherent structure online, including electronic resources of all kinds and are increasingly comfortable with interactive online activities in their daily social live, hence an E-learning approach over an above the other sectors of the Apollo group seems appropriate and a must for the future.

E-Learning is a very broad term for internet-based learning in general. Distance
education, online learning, E-Learning – all of these terms are becoming synonymous with the latest approach to providing high quality educational offerings. E-Learning can be defined as technology-supported learning and the delivery of content via all electronic media. Compared to computer-based training (CBT) E-Learning places greater emphasis on interaction and communication. Interaction with the instructor and with other students may occur via internet-channels, videoconferencing or teleconferencing, in asynchronous (email or bulletin board) sessions or synchronous (e. g., chat room, whiteboard, application sharing) sessions (Seufert et. al., 2001, 35). Furthermore, the term „E-Learning" has created a hype over the last couple of years and implies commercialization...