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Submitted by sylvi282 on October 19, 2007
Category: Miscellaneous
Words: 4285 | Pages: 18
Views: 624
Popularity Rank: 11,485
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Executive Summary
The relationship between the organization and its environment is complex and hard to understand. This report seeks to provide strategic recommendations for General Electric’s (GE) management by examining its internal and external environment. In addition, GE’s critical success factors and strategies were investigated.
This report focuses on 3 of GE’s businesses: GE Aircraft Engines, GE Medical Systems and GE lighting, evaluating their performance in the industry. By assessing their environment-strategy-capability, potential flaws were identified and recommendations were suggested for improvement.
It is recommended that GE should incorporate sourcing and acquisitions. In conjunction, Blue Ocean Strategy is recommended to enable GE to achieve greater altitude of excellence.
Finally, GE must learn to apply the suitable and appropriate strategy to the respective businesses. With this in mind, GE will thus be able to perform better, achieving superior revenues.
Introduction
General Electric (GE), established in 1878 by Thomas Edison, is one of the world’s leading diversified industrial company. From aircraft engines to power generation, and financial services to medical imaging to plastics, GE is dedicated to be the leading solution provider in terms of its products and services.
Strategic management is a continuous, iterative process aimed at keeping organizations as a whole appropriately matched to its environment (Certo and Peter, 1990). Being a for-profit organization, GE will have to identify and resolve problems that will impede the growth of the company. Furthermore, in highly diversified organizations like GE, strategies should constantly be reviewed so as to seek necessary changes to progress efficiently and effectively (Beckhard and Pritchard, 1992).
This report seeks to analyze GE’s macro-environment...
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