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Strategic Levels Of Planning

Submitted by monster_2000 on February 9, 2007

Category: Miscellaneous
Words: 1201 | Pages: 5
Views: 512
Popularity Rank: 18,236
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The Strategic Levels of Planning in the Waffle House Corporation
Every corporation has to have strategic planning to keep on top of the competition and to be the best in their industry. Waffle House is no exception to this rule. A corporation has to first figure out what their strengths are, what they can offer that none of their competitors can. Secondly, they have to examine their weaknesses and try to find solutions to make them stronger in these areas. Opportunities are another facet that a corporation has to examine. Do they have high-quality opportunities for growth, or are they the underdog? Lastly threats and trends need to be considered because if a company such as Waffle House has had a lot of threats from other fast food chains they may not stay in business long and trends only last for a short period of time, you have to know when to start a trend and when the trend is ending. Therefore, you can be ahead of your market.
Waffle House has obviously implemented a SWOTT plan into their organization, or else they would not be one of the leading fast food chains on the East Coast. In the early 1950's the Waffle House Corporation openly minded marketing tactic aimed directly at families that began to grow, but not as quickly as planned. The founder's admitted the strengths and weaknesses of its centralized, one-size fit all strategy. Waffle House's planning campaign geared solely on the idea that if you bring the families in, all others will follow lead was quickly re-examined as the company began to realize that in that day in age quality and nutrition were an important step that had been neglected in the original planning; not just for children but for the parents also. This decision to take a look at their original plan, which was due in part to the increase in the adult workforce and the role of fast food chains, played in complimenting this increase. The slow increase in profits forced the hand of Waffle House...

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