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Strategic Audit of Harley Davidson Inc. I. CURRENT SITUATION 3 A. CURRENT
PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives ...
... the Harley Davidson Company by using a strategic audit which will ... B. Strategic Posture
1. Mission • The mission of ... Harley-Davidson Financial Services, Inc ...
... Harley-Davidson, Inc. ... and Threats Competitive Profile Matrix Internal Audit and Internal ...
Matrix Grand Strategy Chart Quantitative Strategic Planning Executive ...
... of brand recognition and strategic management, this ... Employee Growth Harley Davidson
$3,363.4 15.70% $437.7 ... INTERNAL AUDIT (STRENGTHS, WEAKNESSES) BRAND LOYALTY ...
... Davidson Situation Analysis Situation Audit History The ... themselves formed in a strategic
alliance, which ... consecutive years of growth for Harley Davidson Inc. ...
Submitted by Drewvac44 on May 14, 2008
Category: Business
Words: 9469 | Pages: 38
Views: 238
Popularity Rank: 39,836
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I. CURRENT SITUATION 3
A. CURRENT PERFORMANCE 3
B. STRATEGIC POSTURE 3
1. Mission & Objectives 3
2. Strategies 4
3. Policies 4
4. Summary 4
II. CORPORATE GOVERNANCE 4
A. BOARD OF DIRECTORS 4
B. TOP MANAGEMENT 5
III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6
A. SOCIETAL ENVIRONMENT 6
1. Economic 6
2. Technological 6
3. Political-legal 6
4. Sociocultural 7
B. TASK ENVIRONMENT 7
1. Threat of new entrants 7
2. Bargaining power of buyers 7
3. Threat of substitute of products or services 7
4. Bargaining power of suppliers 7
5. Rivalry among competing firms 8
6. Relative power of unions, governments, special interest group, etc. 8
C. SUMMARY OF EXTERNAL FACTORS 8
IV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESS (SWOT) 10
A. CORPORATE STRUCTURE 10
B. CORPORATE CULTURE 10
C. CORPORATE RESOURCES 10
1. Marketing 10
a. Product: 10
b. Price: 11
c. Place: 11
d. Promotion: 11
2. Finance 12
3. Research and Development (R & D) 13
4. Operations and Logistics 13
5. Human Resources Management (HRM) 14
6. Information Systems (IS) 14
D. SUMMARY OF INTERNAL FACTORS 15
VI. ANALYSIS OF STRATEGIC FACTORS 16
A. SITUATIONAL ANALYSIS 16
B. REVIEW OF MISSION AND OBJECTIVES 17
1. Are They Appropriate & How Should They Be Changed? 17
2. Damage Control 17
VI. STRATEGIC ALTERNATIVES & RECOMMENDED STRATEGY 18
A. STRATEGIC ALTERNATIVES 18
1. Revision of Objectives 18
2. Alternative Strategies 18
B. RECOMMENDED STRATEGY 18
1. Selected Strategic Alternatives 18
VII. IMPLEMENTATION 19
A. PROGRAMS 19
B. FINANCIALLY FEASIBLE 19
VIII. EVALUATION & CONTROL 20
A. CURRENT INFORMATION SYSTEM 20
B. CONTROL MEASURES...
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