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Strategic Audit Of Coppers Creek

CONTENTS
1. Executive Summary
2. Introduction
3. External Environmental Scanning
3.1. Life Cycle
3.2. PESTEL analysis
4. Inter-Industry Environment Scanning
4.1. Potter's 5-force analysis
4.2. Stakeholders Analysis
5. Intra-Industry Analysis
5.1. Competitor Analysis
5.2. Key Success Factors
6. Internal Environment Scanning
6.1. Structure and Culture
6.2. Capabilities & Competencies
7. Situational Summary
7.1. SWOT Analysis
7.2. Directional Policy Matrix
8. International Strategy
8.1. International Value Chain Analysis
9. Strategy Formulation and Selection
9.1. Porter's Generic Competitive Strategies
9.2. Bowman's Strategy Clock
10. Development of Strategy
11. Strategy Evaluation
12. Scenario Analysis
13. Conclusion
14. Bibliography
15. Appendices
New Zealand Wine Industry

1. Executive Summary

Like many other industries, the New Zealand Wine Industry (NZWI) is a dynamic one. It is a fact, however, that consumption of alcohol as a whole has fallen. Therefore, we can conclude that the changes facing the industry may not necessarily be beneficial for it. Competing for market share in such a mature environment is without doubt an extremely delicate and difficult affair. However, one such company that is attempting to do so is Coopers Creek (henceforth referred to as Coopers).

Our report aims to provide a clear and concise snapshot of the global as well as NZWI at this juncture, as well as analyse how the industry might change over time. In addition, an integral part of the report will focus on how Coopers might deal with these changes, and the way in which they can incorporate these changes into the company's corporate roadmap.

The report takes into account a few of the macro (external) and micro (internal) factors that had, and will continue to have, significant impact on the industry and the company in general, and suggest alternatives or solutions that our group feels may be feasible.

Certain models have been used in...