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Strategic Analysis Of Apple

Submitted by dabrit999 on April 3, 2007

Category: Business
Words: 10173 | Pages: 41
Views: 2375
Popularity Rank: 739
Average Member Grade: N/A (Add a Comment / Grade this Paper)

A Strategic Analysis
of
Apple Corporation






Timothy Pivovarnik
Jeff Shaver
Adam Siler
Richard Sterling
Dave Strubbe




EXECUTIVE SUMMARY 3
HISTORY OF APPLE 4
THE PC INDUSTRY 10
THE ONLINE MUSIC INDUSTRY 12
THE FUTURE OF APPLE 12
PERSONAL COMPUTERS – A SHIFT IN STRATEGY 12
APPLE IN THE LIVING ROOM 14
STRATEGIC ALLIANCES AND ENTERTAINMENT 15
EXTERNAL ANALYSIS 17
TECHNOLOGICAL ENVIRONMENT 17
Brand Awareness – Style at a Premium 17
Interoperability 18
Technology and the Digital Lifestyle 18
REGULATORY ENVIRONMENT 20
INDUSTRY ANALYSIS USING PORTER’S FIVE FORCES MODEL 21
WHICH EXTERNAL THREATS ARE MOST SIGNIFICANT 23
ADDITIONAL EXTERNAL THREATS 25
SECURITY 25
VERTICAL INTEGRATION OF COMPETITORS 25
VALUE CHAIN ANALYSIS 26
TECHNOLOGY AND PRODUCT DESIGN 27
PRODUCTION 27
SALES AND MARKETING 27
CUSTOMER SERVICE 28
LEGAL SERVICES 28
SWOT ANALYSIS 29
STRENGTHS 29
WEAKNESSES 30
OPPORTUNITIES 31
THREATS 31
FINANCIAL ANALYSIS 32
2ND QUARTER 2006 32
HISTORICAL PERFORMANCE 33
STOCK PRICE PERFORMANCE 34
PROFITABILITY MEASURES 35
LIQUIDITY AND LEVERAGE MEASURES 35
PRODUCT UNIT SALES 36
OPERATING SEGMENTS 36
MARKET VALUE ANALYSIS 37
PRO-FORMA INCOME STATEMENT 38
PROJECTED FREE CASH FLOW AND EQUITY VALUATION 39
STRATEGY 40
PRODUCT DIFFERENTIATION 40
STRATEGIC ALLIANCES 44
CONCLUSIONS 48
REFERENCES 49

Executive Summary

Apple Computer’s 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that...

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