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Strategic Alliances In The Chinese Automobile Industry

Strategic alliances in the Chinese automobile industry
Italo Andres Sanhueza
Student ID: 2007950305

5/23/2008

International Business (BUSS313) Professor Mannsoo Shin


Contents

Structure of the paper 3
Introduction 3
Strategic Alliance -THEORY 4
Description of the global automobile market 5
Description of the Chinese automobile market 6
Reasons for Strategic alliances in Chinese automotive market 7
Conclusion 8
Appendix 9
References 10



Structure of the paper
This paper will intent to identify and find strategic alliances in the Chinese automobile market in the 21st and see if the major international automobile companies in the world have joined cooperation with a Chinese partner, focusing mostly on the OME leaders. This paper will also intent to find general reasons behind the alliances as well find some brief information about their current situation in the Chinese market
A brief introduction of the Global and Chinese automobile market will also be covered in this paper and furthermore this paper will give some brief theory about Strategic alliances and discuss the advantages and disadvantages of forming alliances
Introduction
Strategic alliances are nowadays a very commonly observed phenomenon in the international business world in all kinds of industries affecting businesses on a daily bases. The strategic alliances are nowadays not only observed and used as an entry mode of MNC’s but it also more commonly observed among smaller companies as well. A good example of well known and big alliance is the alliance in the airline industry called Star Alliance which at that time became big news all around the world since it joined together many big Airline companies under the same roof to cope with the problems in the Airline industry, such as oil prices and a decrease of passengers.
When it comes to...