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Stragtegic Management Key Findings of Media exposure From the research result, homosexual men are receptive to various media channels. There is no outstanding evidence
Submitted by dumbojung on December 6, 2005
Category: Business
Words: 1177 | Pages: 5
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Key Findings of Media exposure
From the research result, homosexual men are receptive to various media channels. There is no outstanding evidence to support that any particular medium is the most preferred channel. For each medium, the detailed insights are as follow:
Television: Homosexual men usually watch TV program in the morning or at night. Those local channels are still popular among them because of it is free and reachable, while some people watch pay TV like UBC. For free TV, respondents are mostly mention the channel 3, 7, 9, ITV. The popular program types are news, soap opera, and variety show such as Samakom Chomdao, Tee Sib and so on.
Radio: The respondent show interest in listening to the trendy, soft listening and international stations. Their major favorite stations are FM 105, 105.5, 102.5, 95.5, 89.
Movie: From research, the respondents go for movie at the theater around 1-3 times per month, the preferred place is mostly up to convenience, for example near the office or home.
Newspaper: Mass newspapers especially those Thairath, Komchadluek, Bangkok Post and Matichon are the popular newspapers among the homosexual men
Magazine: when asked about favorite magazine, they usually read female magazine on a frequent basis; the favorite magazine are Image, Elle, Dichan, Lips, Cleo. This is partly contributed from the fact that there is no particular gay specific Thai magazine here and those imported guy magazines like Attitude, Gaytimes are charged at really expensive prices; and also the fashion set in those magazines sometimes focus on the sexy look of guy models.
Internet: Most of respondent are heavy user of internet. They surf the internet daily for chatting, checking mail, browsing web board, searching information, and last but not least visiting gay-related website.
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