OPPapers.com Essay Index >> Technology >> Stone Yamashita Partners: Three Distinct Divisions Of Service, One Purpose.
We have many free term papers and essays on Stone Yamashita Partners: Three Distinct Divisions Of Service, One Purpose.. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Stone Yamashita Partners: Three Distinct Divisions Of Service, One Purpose.
Running head: STONE YAMASHITA PARTNERS: THREE DISTINCT ...
Submitted by MerviMan on March 18, 2008
Category: Technology
Words: 6220 | Pages: 25
Views: 343
Popularity Rank: 25,209
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Running head: STONE YAMASHITA PARTNERS: THREE DISTINCT DIVISIONS
Stone Yamashita Partners: Three Distinct Divisions of Service, One Purpose.
Merv Garrettson, Judy Elissaint, Jeewon Baek, Michael DiTomo
Pratt Institute: Manhattan
Design Management
Jackie McCormack
September 25, 2007
Abstract
Stone Yamashita Partners’ ideology is that one that believes “true” business sustainability lies in a “fusion” of creativity and logic. This ideology is most evident in the evolution of the company itself. Stone Yamashita Partners has grown from a design firm that focused mainly on creative services to a major consulting/design agency that concentrates its efforts into cohesions of interactive visual services and multitudes of strategic business tools and approaches. In a relatively short period, Stone Yamashita Partners has developed a unique business divided into three distinct service areas that incidentally overlap and intermingle to create one “product” for one purpose: business change.
SYP/Background
Since it’s inception in 1994, Stone Yamashita Partners [SYP] has grown from a boutique design agency into a 58 person strong firm that helps companies induce or react to change. SYP “brings together the intelligence of a management consultancy, the customer focus of an innovations company, the emotional quotient of a change-management firm, and the creativity of a design studio (Stone Yamashita Partners [SYP], 2005).” Paul Saffo, a director of the Institute for the Future, states “they [SYP] are the vanguard of a fundamental sea of change in the whole advertising and market space. It’s a world of difference from traditional branding or marketing – it’s almost Zen-Like” (Cuneo, 2004). SYP has offered its services to such companies as, Apple Computer, Coca-Cola, Disney, Gap, Hewlett-Packard [HP], Nike, and IBM.
Robert Stone, Keith Yamashita, and...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!