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Status Of Pepsi In Gold Club Account At Kanpur India

DECLARATION

I do hereby declare that my research work to be authentic and original in all respects of the process carried out in this project. This project report submitted by me in partial fulfillment of Post Graduate Diploma in Management (International Business) in Institute of International Business and Research (IIBR) Pune.

Date:
Place: Shyam Kumar Mishra

ACKNOWLEDGEMENT

I would like to heart fully acknowledge my gratitude and thanks to all the panelists who took active part in accomplishing my project.
To begin with, I would like to acknowledge my sincere thanks to Mr. Sudhir Singh (course co-coordinator) and our director Mr. M. Mathur for providing me the opportunity to do my summer training in PepsiCo India Holdings private limited, Kanpur in the field of sales operation & Marketing.

My hearty gratitude also goes to Mr. Amol Sharma (TDM) Kanpur, for providing me an opportunity to work at his organization, my Company guide Mr. Subodh Udainiya (Assistant Sales Manager), for giving his precious time from busy schedule for guiding me with my project. His instructions were very valuable for knowing technicalities of marketing in beverage and soft drink industry.

I would also like to convey my pleasant gratitude to my faculty guide Miss Sikha Pandey who made me walk all the steps of this project, and helped me in formulating the entire framework of this research work.
Finally, a word of thanks to all my respondents who spared valuable time from their busy itinerary in filling up the questionnaires and made the project complete.

Shyam Kumar Mishra

ABSTRACT

Title of the project : Status of Pepsi in Gold Club Account at Kanpur

Name of the Organization : PepsiCo India Holdings Private Limited

Name of the Institute : Institute of International Business& research...