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Starbucks

Table of contents

Abstract…………………………………………………………………….2
Introduction…………………………………………………………...........3
Main discussion
Part (1) Starbucks product’s competitive priorities…………………………3
Part (2) Starbucks critical analysis, services and manufacturing strategies...5
Part (3) Product life cycle………………………………………………….10
Part (4) the flow diagram processes ……………………………………….13
Part (5) Tools and standards applied to keep tracking in the industry…..…15
Recommendations………………………………………………………….17
References……………………………………………………………….…19

Abstract
Starbucks opened its first location in Seattle's Pike Place Market in 1971. Now Chairman Howard Schultz joined Starbucks in 1982 as Director of Marketing. Schultz visited Italy and noticed the popularity of espresso bars there. He thought this would be a great idea in the Seattle area and convinced Starbucks to open a coffee shop in downtown. Schultz founded his own coffee company and acquired Starbucks' name and assets from its founders in 1987. The company had just 17 stores but would soon grow quickly and went public in 1992.
Starbucks' popularity soared as it opened coffee shops within Barnes and Noble bookstores. It also provided coffee for United Airlines and shops in Starwood hotels. The company's focus on quality and commitment to social causes and the community have made it one of the world's most admired businesses.
Starbucks made the cutting-edge step of having its second Corporate Social Responsibility Annual Report verified by an outside auditor, so readers can be assured the facts and figures it presents are accurate. One of the revealing statistics in the report is that Starbucks purchased 74 percent of its green coffee at outright negotiated prices, independent of depressed commodity prices in 2002, up from just 12 percent in 2001. Starbucks also paid an average of $1.20 per pound at a time when coffee was trading on the commodity market for $.40 to $.50 per pound. The end result: higher income for farmers,...