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starbucks marketing mix. Assignment No.1(Individual) Capital University of
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Submitted by malan on November 28, 2007
Category: Business
Words: 2040 | Pages: 9
Views: 1248
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Assignment No.1(Individual)
Capital University of Economics and Business
BTEC center
Unit Name: Quantitative Techniques for Business
Unit Code: 20746P
Unit level: H1
Unit Tutor: Lili Kang
Student Name: Lan Ma
Date of issue: Sep 3rd, 2007
Date of submission: Sep 25th, 2007
Content:
Abstract
u Literature review-----------------------------------------3
Introduction
u Company Name £ºStarbucks Coffee-------------------3
u Background ------------------------------------------------4
Data description
u Primary Data-----------------------------------------------5
u Secondary Data -------------------------------------------5
u Description ------------------------------------------------7
Result
----------------------------------------------------8
Reason for the investigation result
----------------------------------------------------8
Conclusion
--------------------------------------------------------10
Reference
------------------------------------------------------11
Questionnaire
------------------------------------------------------12
l Abstract
This paper aimed to investigate customer¡¯s reaction for Starbucks Coffee¡¯s reform.
Recently, to be a company which has huge brand loyalty, Starbucks Coffee in China (SCC) held a large-scale reform to reduce the cost, rising the merchandise price. And it¡¯s object is to expand it¡¯s large scale cautiously. (http://www.businss.sohu.com)
Through an investigation which visit 120customers in the ¡®¡®Starbucks Coffee of Top Electronics City ¡¯¡¯ during 3 hours. We found that this great...
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