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Submitted by tamil_azhagan on February 6, 2007
Category: Business
Words: 6205 | Pages: 25
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Executive Summary
Coffee has become an essential beverage in our society. Adults consume a huge proportion of coffee in their daily routine. In North America, it is proven that ninety percent of adults consume coffee. It usually served hot which contains caffeine, is a xanthine alkaloid compound that acts as a stimulant in humans. Coffee has become a remedy for sleepiness or for staying up late for work or for project. It also became part essential source of breakfast, snacks, and even for breaks during work for lot of people. Coffee is one the fastest made beverage in any shop and consumers does not seem mind to stop at the shop before going to their work, long trip, or during short breaks. It became a habit for the morning workers that they visit the coffee shop to get the coffee to go or through drive-thru which the customers do not have to get off their vehicle and get their coffee through the window. Even for during the long road trip, the driver might stop at the service station to get some coffee for break to keep him/her wake up. In school, students might consume lot of coffee during the exams to do all-nighter for keep themselves up. More and More of adults and young adults are adapting with the culture of having coffee and making as their daily routine.
This huge amount of consumption not only started recently, the consumption has started since the Stone Age. They consume it bit differently from the today’s world. In the Stone Age they chew on the seeds or leaves to have the effect of easing fatigue. Then later, they found out when the seed was in boiling water, the caffeine had increased effect.
Coffee also brings friends, family, co-workers, and acquaintances together. Coffee shops have become a great place to hangout to have a chat, or meet, or to introduce someone. “Let get together for coffee” is famous line today’s world to invite to shop and have a chat among friends, families, and life...
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