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Starbucks Casa Analysis

Starbucks specializes in the sale of coffee at around 8500 stores operated and licensed in the United States and across the globe. Starbucks stores offer a choice of regular and decaffeinated coffee beverages, Italian style espresso beverages, cold blended beverages, a selection of teas and distinctively packaged roasted whole bean coffees. Its stores also offer a selection of fresh pastries and other food items, sodas, juices, coffee-making equipment and accessories, a selection of compact discs, games and seasonal novelty items.
The company operates numerous stores in other countries through licensing arrangements with prominent retailers. The company has formed various business alliances, international retail store licensing agreements, grocery channel licensing agreements, warehouse club accounts, and other partnerships to expand the brand in other channels.
The company also sells its whole bean and ground coffees to office coffee distributors, hotels, airline retailers and restaurants as well as institutional foodservice companies that service business, industry, education and healthcare accounts. Starbucks retail stores are typically located in high-traffic, high-visibility locations. Its stores are located in a variety of settings, including airports, downtown and suburban retail centers, office buildings and university campuses. While the company
The company recorded revenues of $5294.2 million during the fiscal year ending September 2004, an increase of 29.9% over 2003. The operating profit of the company during fiscal 2004 was $610 million, an increase of 43.7% over fiscal 2003. The long term debt was $3.6 million during fiscal year 2004, a decrease of 18.2% from
2003.
In 1971, a small coffee roasting company opened a store in the heart of downtown Seattle's Pike Place Market. The original store was a whole bean roaster and retailer. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing...