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Sports Tourism
THE EFFECTS OF SPORTS IN THE TOURISM INDUSTRY OF ANILAO, BATANGAS AS PERCEIVED BY INTERNAL TOURISM STAKEHOLDERS

A Thesis Proposal

Presented to the faculty of College of Arts and Sciences of

Colegio San Agustin – Biñan, Laguna

In Partial fulfilment of the

Requirements for the Degree of Bachelor

Of Science in Tourism

GENEVA JOY G. TABUENA

MARCH 2012

Chapter 1

The Problem and It’s Background

1. Introduction

Sports Tourism is defined as a specific travel outside of the usual environment for either passive or active involvement in competitive sport and international sports tournament where sport is the prime motivational reason for travel and the touristic or leisure element may act to reinforce the overall experience. Another definition worth noting explains sport tourism as a combination of sports activities and travel. From a sport marketing and sport management perspective, it consists of two broad categories of products: a) sports participation travel (travel for the purpose of participating in a sports, recreation, leisure or fitness activity); and b) sports spectatorial travel (travel for the purpose of spectating sports, recreation, leisure or fitness activities or events considering the international sports coverage of the event for sports magazine.)

Today, tourism is the world’s number one industry while sports are regarded as the number one industry in the leisure sector. Sports are an integral part of all culture, and while often viewed as a separate activity, it is inextricably linked to tourism. Sports can now be viewed as an attraction within the broader tourism industry and a profit to the government of Batangas.

Sports Tourism is emerging as a key component of tourism supply. Major tourism destinations are developing tourism product concepts revolving around pleasure sports. These concepts enable destinations to stand out amongst their competitors and increasing their competitive edge in the

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