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Sportobermeyer

Indian Retail Sector

Study of Loyalty Programs in the Indian Retail Industry

Executive Summary

Any discussion about the Retail Industry today is imperative to revolve around India. The growth of the Indian economy and the subsequent rise in purchasing power of its people has brought about the retail boom. The success of the existing domestic and international players who have set up shops here, have sent strong signals of a massive retail growth to the impending investments. The retail sector with its inherent potential to facilitate huge employment opportunities and contribution to the GDP has stepped into the Indian terrain after an exhaustive round of debates and political turmoil.

This report looks into the loyalty program of the Reliance Retail Limited against the backdrop of the global retail industry. It throws light on the various dimensions and attributes of the retail customer loyalty programs that have led to their success and have resulted into stupendous sales growths for their implementers. Due to the tremendous influence borne by the global players on the Indian retail sector and also because of the ongoing turmoil in the world economy, it becomes crucial to analyze the Indian retail growth vis-à-vis the USA’s. The global delivery model which is being perfected by the Indian IT companies to achieve cost-advantage has also been discussed.
In the concluding section: Putting the Reliance Retail’s Reliance One loyalty card in perspective, it looks at the present scenario of the Indian retail landscape and discusses some of the possible steps to improve the rewards program undertaken by RRL for its loyal customers and help it face the present and future challenges in order to make it the foremost retail company in the Indian retail sector. The dynamic developments across the world make it indispensable to look closely at the retail sector offering within our country and to chalk out newer techniques to eventually evolve into a global retail...