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Sponsorship In Nascar Sponsorship in NASCAR The NASCAR world has not always been filled with the familiar sponsor names like that of Craftsman, Nextel, GM Goodwrench,
Fortune 500 companies. How did NASCAR get this way? Even though NASCAR started in 1948, it wasn't until 1971 that corporate sponsorship emerged and had the backing
such as daytime talk shows or soap operas. Reference LeMasters Jr., R. (July 7, 2004) Sponsorship in NASCAR breeds fan loyalty Retrieved June 6, 2006 from http:/www.nascar.com/2004
Biketoberfest. The visitors attending the reunion spend $101 million at area businesses, Soskin said. That far outstrips the $32 million the area would get from tourists
to Jed Pearsall, President of Performance Research, "NASCAR fans provide one of the highest levels of brand loyalty and sponsorship support of any one of the hundred
Submitted by tanman157 on March 25, 2008
Category: American History
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Sponsorship in NASCAR
The NASCAR world has not always been filled with the familiar sponsor names like that of Craftsman, Nextel, GM Goodwrench, Kelloggs, Home Depot, DuPont, Budweiser, and M&M’s. Back during the early days of racing before there was any sort of governing body like NASCAR, the sport of racing took more of a what they could get approach to races. In other words, they couldn’t really be picky about who participated in the races. A majority of the drivers either borrowed cars to race with, raced their own cars, or raced the vehicles that were meant to ensure safe shipment of whiskey to its proper destination. The whiskey vehicles tended to be the vehicles that won most of the early races. Not only because the vehicles were stocked with better parts, but the money backing these vehicles allowed for constant fix and repair (Fielden 13,16,23-29).
Raymond Parks could be considered one of the first major sponsors in racing when it comes to providing drivers like Lloyd Seay and Roy Hall with vehicles and the tools necessary to win a race. However, the days of drivers funding their cars would be short lived as soon as Bill France organized an official racing organization now known as the National Association for Stock Car Auto Racing, NASCAR. After the governing body was established you tended to see a vehicle makers logo or model number on the sides of most cars. This was a moderate way of advertising a sponsored vehicle, but this came nothing close to what was to come (Fielden 13,16,23-29,).
The meeting at the streamline hotel was one of the most beneficial meetings ever for NASCAR’s future for sponsors. The result of this meeting gave France’s organization the ability to start formulating rules and achieve more efficient and effective operations. With a formal governing body NASCAR could establish a more organized business plan in order to support the sports future. Automotive company’s like Ford, Chrysler, and...
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