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Spam Cost in Business Organizations. What is spam? Spamming is considered
as a form of computer abuse. Computer abuse is defined ...
... and lap top computers, server computers, spam-filtering software ... influence on the
overall functioning of the business. ... to their companies at a very low cost. ...
... commercial e-mail (spam); Internet Research ... offer, and hence lowering cost in
documentation ... following: ? Corporate strategy ? Business strategy ? Marketing ...
... application software with patches, virus, spam software ? Categorize ... that consists
of total man-hours and cost. ... should collect both the business solution and ...
... degrees of damage from viruses, hackers, spam and information ... position on network
security will cost a little ... from the system in terms of business performance ...
Submitted by rdny on November 9, 2007
Category: Business
Words: 357 | Pages: 2
Views: 92
Popularity Rank: 100,147
Average Member Grade: N/A (Add a Comment / Grade this Paper)
What is spam?
Spamming is considered as a form of computer abuse. Computer abuse is defined as: "The commission of acts involving a computer that may not be illegal but that are considered unethical". (Laudon & Laudon, 2006, p.169).
Spam itself is defined as: "Junk e-mail sent by an organization or individual to a mass audience of Internet users who have expressed no interest in the product or service being marketed". (Laudon & Laudon, 2006, p.169).
Is spamming and important management issue? Why?
Spam costs for business are very high because of the computing and network resources consumed by billions of unwanted e-mail messages and the time consumed in trying to deal with these messages.
35% of business e-mail messages received is spam and reaching 50% by 2005 (Gartner Group)
Average worker receives 13.3 spam messages per day, requiring around 6 minutes of working time to handle these messages. (Nucleus Research)
Handling spam mail costs around $87 billion in the U.S alone. (Nucleus Research)
How is the issue of spam handled so far?
Developing tight regulations in some countries, especially in Europe. In 2002, the European Parliament passed a ban on unsolicited commercial messaging where electronic marketing can be targeted only to people who have given prior consent.
Although 33 states in the U.S have passed laws to restrict spamming, however this does not outlaw spamming but does ban deceptive e-mail practices by requiring commercial e-mail messages to display an accurate subject line, identify the true sender, and offer recipients an easy way to remove their names from e-mail lists. According to experts these U.S laws will have little impact to limit spam problem.
A lot of 3rd party software vendors have developed special tools to filter-out spam mail. However, these filters have created other problems, as these filters...
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